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AI-Roll Out Action Plan With Robotics in the Hospitality Industry

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Introduction

The hospitality industry in the United States, particularly in the limited-service sector, is characterized by its fragmentation. Many hotels are owned and operated by individuals who have invested their life savings into this venture. As a result, these owner-operators are vigilant about their expenses, and every cost must directly impact their bottom-line cash flow to be justified. Unfortunately, this mindset often leads to a lack of interest in exploring new and innovative technologies, such as Artificial Intelligence (AI).

Currently, technology adoption in the hospitality sector is primarily focused on fundamental aspects like accounting, property management systems (PMS), and credit card processing. Often, these choices are determined by franchise brand standards, leaving little room for owner-operators to explore emerging technologies independently.

In order to stay competitive in the select service hotel industry, it is imperative for hotels to incorporate AI into their business model. This blog will explore the steps for rolling out AI in the hospitality industry, emphasizing the importance of a gradual approach and the involvement of third-party AI service providers.

  1. Begin with a Beta Test

To embark on the journey of integrating AI into your hotel operations, it’s wise to start with a beta test at one hotel location. This initial step allows you to better understand the dynamics of implementing AI and how to train your staff, including general managers and ownership. It also helps you gauge the AI program’s impact on various aspects of your business, such as revenue generation, reduction in operating expenses, occupancy levels, and guest satisfaction.

  1. Consider a Third-Party AI Service Provider

One of the main challenges in adopting AI is the lack of technical expertise, hardware, and software. For a cost-effective and smooth transition, partnering with a third-party AI service provider is recommended. This provider can help create and manage the AI program until your company is ready for a fully personalized AI software platform. This approach minimizes the initial investment and allows you to get familiar with AI technology.

  1. Partner with Hi-Jiffy for Your Beta Test

Hi-Jiffy, an AI company specializing in AI chatbot software for hotels and hospitality businesses, is a great choice for your beta test. They offer a subscription-based service, giving you the flexibility to cancel their services if the AI program is not compatible with your location or interferes with your brand’s software and standards. Hi-Jiffy’s AI program covers various aspects of the guest experience, from pre-stay to departure, including chat-based booking, digital check-ins, upselling services, local area information, and guest communication via SMS, email, or WhatsApp.

  1. Establish Benchmarks and Evaluation

As you implement the AI program in your beta test hotel, it’s essential to establish specific benchmarks to measure success or failure. This data will be instrumental in making informed decisions regarding the program’s future.

  1. System-Wide Rollout

Assuming success during the beta test, you can then plan for a system-wide rollout. This gradual approach allows your organization to adapt and scale effectively without overwhelming your existing IT resources and human capital.

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Conclusion

Incorporating AI into the hospitality industry, especially in limited-service hotels, is a strategic move to stay competitive and enhance the guest experience. By starting with a beta test, partnering with a third-party AI service provider like Hi-Jiffy, and gradually rolling out AI system-wide, you can embrace technology while managing costs and expectations effectively.

By embracing this AI-rollout action plan with robotics in the hospitality industry, you can position your business for success in a rapidly evolving and highly competitive market.

For more insights and information on AI in the hospitality industry, stay tuned to David Wallace’s website: ShameHappens.

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